Reading Rockets is delighted to announce that Joe Edwards has been appointed as an Independent Non-Executive Director, Marketing and Special Projects, on the Board at Reading Rockets Basketball Club.
Joe is the Chief Marketing Officer at Super League Triathlon (SLT) where he helps to grow and engage audiences across multiple channels, in doing so, driving value for partners. Before joining SLT, Joe worked for the Federation of International Basketball (FIBA), delivering high impact global campaigns, content and communications, working with pro players, world-renowned influencers and media outlets to deliver maximum exposure and impact for the federation.
Gary Johnson, Chairman at Reading Rockets said ‘I’m absolutely thrilled to have Joe join us driving our Marketing and Special Projects delivery. It’s great to have new blood, innovative ideas, a fresh approach as Rockets celebrates its 25th anniversary in the summer months. We have a pair of very exciting projects with which Joe’s experience and enthusiasm matches our goals and vision. He’s a great asset as we look to an even more exciting future for Rockets.’
The members of the board work on a voluntary basis to provide strategic oversight, governance, financial scrutiny and guidance to the organisation. Their work ensures that Reading Rockets are able to operate effectively as it supports the growth and sustainability of basketball in the Thames Valley area, as well as developing homegrown talent towards the pro leagues.
Upon being appointed in the role Joe commented “Everyone who knows me knows I love this game, and I am stoked to be part of a club that has an amazing history and reputation in the area where I have grown up, I’m privileged to be able to bring my knowledge and expertise to help Reading Rockets meet their ambitious targets over the next 5 years and beyond”.